Netflix will soon roll-out the Shuffle Play feature. The company was found testing the feature last year, now it’s getting a widespread launch in the first half of 2021.
Many reports suggest that the company made the announcement through their latest financial results. In its testing phase, Shuffle Play works by picking content based on your viewing history, helping you avoid feeling overwhelmed by Netflix’s home screen full of content.
Netflix’s COO and chief product officer Greg Peters said the feature is designed for users to “indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play.”
Pictures of the feature come across the internet and show how the feature might look like it while browsing the Netflix interface.
— Turner Levison (@TurnerLevison) August 18, 2020
The feature still does not have an official name. During Netflix’s earnings presentation, co-CEO Reed Hastings joked that they might call it “I’m Feeling Lucky.” Google Search has a feature with the same name that allows users to skip straight to the top search result. But Peters quickly shot down that idea.
“We’re going to come up with something better than that, so stand by for this. You’ll see it when it rolls out,” Peters said.
Regardless of the name, Shuffle Play will join Netflix’s other recent attempt to make it easier to find content to watch. Last year, the streaming service added a “New & Popular” feature, which features a combination of new, popular, and upcoming content.