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Privacy Policy

Privacy Policy

Privacy Policy

Last updated: 2026/05/27

This Privacy Policy explains how HAYBO (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit https://haybowena.com/ (the “Website”). It also explains your rights under the Protection of Personal Information Act (POPIA) of South Africa, the General Data Protection Regulation (GDPR) (EU) 2016/679, the California Consumer Privacy Act (CCPA), and other applicable privacy laws.

By using our Website, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

HAYBO is a digital news platform covering technology, gaming, and entertainment, owned and operated by Fueledbybits Pty Ltd, with a global audience.

Data Controller: HAYBO (Fueledbybits Pty Ltd)
Address: Western Cape, 7570, South Africa
Website: https://haybowena.com/
Contact: [email protected]

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

  • Name and email address (for example, when submitting a contact form, comment, or newsletter signup).
  • Any other information you voluntarily submit to us.

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain technical data, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referring website or URL
  • Date and time of your visit

This data is collected via cookies and analytics tools (see Section 6).

2.3 Information From Third Parties

We may receive information about you from third-party services such as social media platforms if you interact with our content on those platforms.

3. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the Website.
  • Understand how visitors use the Website (analytics).
  • Respond to enquiries and provide support.
  • Send newsletters or updates (only where you have opted in).
  • Comply with legal obligations under applicable U.S. and international regulations.
  • Detect and prevent fraud, abuse, or security threats.

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

4. Lawful Basis for Processing

We process your personal data on the following lawful bases:

  • Consent: where you have explicitly opted in (for example, newsletter subscription).
  • Legitimate interests: for analytics, security monitoring, and improving the Website, where such interests are not overridden by your rights.
  • Legal obligation: where processing is required to comply with POPIA, GDPR, CCPA, or other applicable law.
  • Contract: where processing is necessary to provide a service you have requested.

5. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymised.

  • Analytics data: retained for up to 26 months (Google Analytics default).
  • Contact enquiries: retained for up to 2 years.
  • Newsletter subscriptions: retained until you unsubscribe.

6. Cookies

Our Website uses cookies, which are small text files stored on your device, to enhance your browsing experience and help us understand how the Website is used.

Types of cookies we use:

  • Essential cookies: required for the Website to function correctly. These cannot be disabled.
  • Analytics cookies: used by Google Analytics to collect anonymous usage statistics. These help us understand visitor behaviour and improve our content.

Google Analytics

We use Google Analytics, a service provided by Google LLC. Google Analytics uses cookies to collect anonymous data about how visitors use our Website. The data is aggregated and does not personally identify you. Google may transfer this data to servers in the United States or other countries.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout

For more information on how Google uses data, visit: https://policies.google.com/privacy

Google AdSense

We use Google AdSense, a service provided by Google LLC, to display advertisements on our Website. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to our Website and other websites across the internet. This is known as interest-based advertising.

Google AdSense may collect information such as your IP address, browser type, and browsing behaviour to deliver relevant advertisements. Google may share this data with its advertising partners.

You can opt out of interest-based advertising by visiting Google’s Ads Settings: https://adssettings.google.com/
You can also opt out via the Network Advertising Initiative opt-out page: https://optout.networkadvertising.org/

For more information on how Google uses data in advertising, visit: https://policies.google.com/technologies/ads

Managing Cookies

You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Website. For more information on managing cookies, visit: https://www.aboutcookies.org/

7. Third-Party Services

We use the following third-party services that may process your data:

  • Google Analytics (Google LLC): website analytics.
  • Google AdSense (Google LLC): display advertising; may use cookies to serve personalised ads based on your browsing history.
  • WordPress: website platform and hosting infrastructure.
  • Embedded social media content (Twitter/X, Instagram, YouTube): third-party embeds may set their own cookies and collect data in accordance with their own privacy policies.

We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies directly.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

  • HTTPS encryption across the Website.
  • Regular security monitoring.
  • Access controls for administrative systems.

No method of internet transmission is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.

9. International Data Transfers

As HAYBO is based in South Africa, your personal data may be transferred to and stored on servers located outside your country of residence, including in the United States and the European Economic Area (EEA). Where we transfer data internationally, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or equivalent protections as required by POPIA, GDPR, and other applicable laws.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Under GDPR (EEA/UK residents)

  • Right of access: request a copy of the personal data we hold about you.
  • Right to rectification: request correction of inaccurate data.
  • Right to erasure: request deletion of your data (right to be forgotten).
  • Right to restrict processing: request that we limit how we use your data.
  • Right to data portability: receive your data in a structured, machine-readable format.
  • Right to object: object to processing based on legitimate interests or for direct marketing.
  • Right not to be subject to automated decision-making.

Under POPIA (South African residents)

  • Right of access: request confirmation of whether we hold your personal data and request a copy.
  • Right to rectification: request correction of inaccurate or outdated data.
  • Right to erasure: request deletion of your data where it is no longer necessary for the purpose collected.
  • Right to object: object to the processing of your personal data on reasonable grounds.
  • Right to restrict processing: request that we limit how we use your data while a complaint is being resolved.
  • Right to be notified: be informed of any data breach that may compromise your personal data.

Under CCPA and Other U.S. State Privacy Laws (U.S. residents)

  • Right to know: what personal information is collected, used, and shared.
  • Right to delete: request deletion of collected personal information.
  • Right to opt-out: direct us not to sell or share your information.
  • Right to correct: request correction of inaccurate information.
  • Right to limit use: restrict how your information is used and disclosed.

To exercise any of your rights, contact us at:

General: [email protected]

We will respond within 30-45 days (depending on regulation). We may need to verify your identity before processing your request.

To lodge a complaint with a supervisory authority:

  • In South Africa: contact the Information Regulator (South Africa) at https://inforegulator.org.za/
  • In the EEA: contact your local data protection authority.

11. Children’s Privacy

Our Website is not directed at children under the age of 13 (or under 18 in South Africa, as defined by POPIA). We do not knowingly collect personal data from children under the applicable age of consent. If you believe a child has provided us with personal data, please contact us at [email protected] and we will promptly delete it.

12. Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of every website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the “Last updated” date. We encourage you to review this page periodically.

Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

General enquiries: [email protected]
Press enquiries: [email protected]

HAYBO
https://haybowena.com/