Who We Are
HAYBO is a digital news platform covering technology, gaming, and entertainment, owned and operated by Fueledbybits Pty Ltd (South Africa). We deliver intelligent, timely coverage of the stories that shape digital culture and drive innovation.
Our mission is to provide readers with clear, contextualised information without the noise. We believe technology, gaming, and entertainment deserve coverage that is rigorous, accessible, and free from sensationalism.
We are independently operated and committed to serving readers with integrity and clarity.
Our Team
HAYBO is produced by a global team of writers, editors, and digital journalists covering technology, gaming, and entertainment from across the industry. Our contributors bring experience across technology reporting, gaming journalism, entertainment coverage, and digital culture.
For press enquiries or to get in touch with our editorial team: [email protected]
HAYBO
Fueledbybits Pty Ltd
Western Cape, 7570
South Africa
Editorial Standards & Policy
Last updated: 2026/05/27
At HAYBO, we hold ourselves to clear editorial principles. These standards govern how we source, write, edit, and publish content across all sections of the Website.
1. Accuracy & Fact-Checking
We are committed to publishing accurate information. Before publishing, our editorial team verifies claims against credible and primary sources, official statements, and expert consultation. We do not knowingly publish false or misleading information.
Where information cannot be independently verified, we clearly indicate that it is unverified, attributed to a single source, or based on developing situations.
2. Original Reporting & Attribution
All content published on Haybo is either original reporting or clearly attributed to its source. Where we reference or summarise the work of other publications, we provide credit and, where appropriate, a link to the original source.
We distinguish between reported facts and analysis. We do not plagiarise or republish third-party content in full without permission.
3. Independence & Editorial Integrity
HAYBO operates independently and is not owned by or affiliated with any technology vendor, game publisher, entertainment studio, or corporate interest that influences our editorial decisions.
Our editorial team makes all decisions about what to cover and how to cover it without external interference. Advertising relationships and sponsorships do not influence editorial content.
We maintain clear separation between paid content and independent editorial reporting.
4. Corrections Policy
We take errors seriously. If we make a factual mistake, we will correct it promptly and transparently.
Corrections are clearly labelled within the article and include a brief explanation of what was changed and why. We do not silently edit published articles to remove factual errors without noting the correction.
To report an error, contact us at: [email protected]
5. Sources & Confidentiality
We identify our sources wherever possible. Anonymous sourcing is used only when a source has a legitimate reason to remain unidentified and the information cannot be obtained any other way.
When we rely on anonymous sources, we explain to readers why the source requested anonymity.
6. Conflicts of Interest
Our journalists and contributors are required to disclose any potential conflict of interest before covering a story. Where a conflict exists, another team member will handle the relevant coverage.
We do not accept gifts, payments, or benefits in exchange for coverage or editorial favours.
7. Sponsored Content & Advertising
Any sponsored, promoted, or advertised content on HAYBO is clearly labelled as such. Readers will always be able to distinguish between paid content and independent editorial content.
Advertisers, including technology vendors and game publishers, have no influence over editorial decisions or coverage.
8. Sensitive & Harmful Content
We are mindful of the potential impact of our reporting on individuals, communities, and vulnerable groups. We do not publish content that:
- Incites violence, hatred, or discrimination on the basis of race, gender, religion, sexuality, or any other protected characteristic
- Gratuitously sensationalises tragedy, crime, or suffering
- Endangers individuals by publishing private or identifying information without consent
When covering sensitive topics, including crime, mental health, and trauma, we follow responsible reporting guidelines.
9. Social Media & User-Generated Content
Content shared from social media is attributed to the original poster. We make reasonable efforts to verify the authenticity of social media content before publishing it as news.
10. Editorial Complaints
If you have a complaint about our editorial content, please contact us at: [email protected]
We aim to acknowledge all complaints within 5 business days and resolve them within 30 days.
Contact
General enquiries: [email protected]
Press & media: [email protected]
Contact us using the link below if you want to talk with us.