North America

AT&T has introduced a new service called eSIM by AT&T. This service caters to visitors heading to the US, Canada, and Mexico. The timing of this launch coincides with the FIFA World Cup, which is set to take place from 11 June to 19 July in those three countries. The telecom giant has designed this offering to support the influx of football fans expected in North America for the tournament. The service is available in four durations. A one-day pass is priced at €3.99 and is available only in the US. For seven days, the cost is €15.99 for the US or €24.99 for all three countries. A 15-day pass is €25.99 in the US or €39.99 for the three-country option. Lastly, a 30-day pass is €40.99 for the US or €59.99 for all three countries. All prices include tax and fees. Customers will receive unlimited data with 5GB of hotspot access. Unlimited talk and text passes will be available soon. To use eSIM by AT&T, customers need an unlocked smartphone that supports eSIM technology. They can download the Connect on Demand by AT&T app from either the iOS App Store or the Google Play Store for Android. Once in the US, users can purchase and activate the eSIM service through the app. Jenifer Robertson, AT&T EVP and GM, commented: Travelers expect connectivity to be simple, seamless and dependable from the moment they arrive at their destination. With eSIM by AT&T, we’re delivering an easy, flexible way for international travelers to stay connected so they can follow every match, share every experience with friends and family back home and make the most of every meaningful moment during their stay. Source