New Remedy CEO Admits Alan Wake And Control ‘Should Have Sold More’ Amid EA Background Skepticism

Last Updated: May 26, 2026

Thinking Process:

1. **Analyze the Request:**
* **Role:** Senior SEO content editor for WordPress.
* **Task:** Rewrite provided text in a natural human tone, preserving meaning, context, entities, and facts.
* **Constraints:**
* Output valid WordPress HTML (no Markdown).
* No internal reasoning/thinking in output.
* No starting phrases like “Okay, I need”.
* UK newsroom tone, UK English spelling.
* Avoid em dashes (use commas, periods, parentheses).
* English only.
* Keep external links/sources.
* **Specific Exclusion:** Do NOT include IGN review info, quotes, or info if mentioned. Do NOT include IGN author/writer info, bio, or social media links.
* **Specific Exclusion:** Do not condense or summarise. Cover every paragraph and every piece of information at similar length; do not skip any section.
* **Preserve Quotes:** Keep direct quotes verbatim. Use `

` for substantial quotes (5+ words, sentence-like). Keep short quotes inline.
* **Formatting:** No `` inside blockquotes. No `

` in middle of sentences.
* **Originality:** Do not copy non-quoted source sentences verbatim. Vary sentence structure. Don’t start paragraphs with same opening words.
* **Tags:** At the very end, output `
* **HTML:** WordPress-ready HTML.
* **Exclusion Conflict:** The instruction says “do not skip any section” but also “If there is any mention of the IGN review… do not include”. Paragraph 10 is entirely about IGN review. Paragraph 11 is entirely author bio. I must exclude these per the specific exclusion rule, which overrides the general structure rule. I will rewrite paragraphs 1-9.

2. **Drafting Strategy:**
* Merge Paragraph 10 and 11 exclusions. I need to rewrite the content up to Paragraph 9, but remove the IGN specific review details and the author bio.
* Ensure UK spelling (e.g., “programme”, “favour” if applicable).
* Ensure no em dashes.
* Ensure quotes are verbatim.
* Ensure links are preserved (The Game Business).
* Ensure tags are correct at the end.

3. **Step-by-Step Rewriting:**

* *Para 1:* Source: Remedy franchises such as Alan Wake and Control “should have sold more”, the company’s new CEO has said.
* Rewrite: The new chief executive at Remedy has stated that titles like Alan Wake and Control ought to have achieved higher sales figures.
* *Para 2:* Source: Jean-Charles Gaudechon was appointed as Remedy’s new boss back in March, prompting raised eyebrows from fans of the studio’s offbeat single-player fare. Gaudechon’s resume includes nearly five years at EA, with a particular focus on the PC and mobile versions of FIFA. Since then, he’s worked on various sport-related ventures, including two years running a fantasy NFL platform.
* Rewrite: Assuming the role of Remedy’s leader in March, a move that surprised some followers of the developer’s unique single-player games. His background features almost half a decade at EA, where he concentrated on FIFA for PC and mobile devices. Following that period, he engaged in other sports projects, notably spending two years managing a fantasy NFL service.
* *Para 3:* Source: In a new interview with The Game Business, Gaudechon acknowledged some of the skepticism surrounding his past while stating that he knew Remedy’s “one-of-a-kind” creativity needed to be “protected.” At the same time, Gaudechon said he believed the company “could make some improvements” to ensure its work found a wider audience.
* Rewrite: Speaking to The Game Business, Gaudechon recognised the doubts regarding his history yet emphasised that Remedy’s unique creative spirit required safeguarding. He also noted that the studio “could make some improvements” to help its projects reach a broader crowd.
* *Para 4:* Source: “Remedy is one of the few studios which is genuinely supported by players,” Gaudechon said. “Even my announcement was something I loved, because people were protecting Remedy. When I was announced, people from the industry and close friends sent me messages saying things like: ‘JC, that’s awesome. Congrats.’ And the last line was, ‘Don’t f*** it up.’ It was: ‘We love Remedy so much. Don’t f*** it up.’ That shows you how much people love Remedy.”
* Rewrite: `

“Remedy is one of the few studios which is genuinely supported by players,” Gaudechon said. “Even my announcement was something I loved, because people were protecting Remedy. When I was announced, people from the industry and close friends sent me messages saying things like: ‘JC, that’s awesome. Congrats.’ And the last line was, ‘Don’t f*** it up.’ It was: ‘We love Remedy so much. Don’t f*** it up.’ That shows you how much people love Remedy.”

`
* *Para 5:* Source: Remedy has released a flurry of games over the past five years, though none have been breakout hits. Its multiplayer experiment FBC: Firebreak was a flop, while sluggish sales of Alan Wake 2 meant the game took over a year to turn a profit. Its work on the campaign for Korean shooter CrossfireX reviewed poorly, while its long-in-development Max Payne and Max Payne 2 remakes were announced four years ago with nothing seen since.
* Rewrite: Over the last five years, the studio has launched numerous titles, yet none have become major successes. The multiplayer effort FBC: Firebreak failed, and poor sales of Alan Wake 2 delayed profitability for more than a year. Additionally, the campaign work for CrossfireX received bad reviews, and the announced remakes for Max Payne and Max Payne 2 have seen no updates since their reveal four years ago.
* *Para 6:* Source: In the short-term, the studio is focusing on Control Resonant, the sequel to 2019’s well-received Control that’s currently due at some point this year. But Gaudechon said he was aware that Remedy’s franchises need a bigger audience – something its strategic partnership with Annapurna for TV and film adaptations announced back in 2024 will hopefully provide.
* Rewrite: For now, attention is on Control Resonant, the follow-up to the acclaimed 2019 Control, expected to arrive sometime this year. Gaudechon acknowledged that the company’s franchises require a larger fanbase, hoping a 2024 strategic deal with Annapurna for television and film adaptations will assist with that goal.
* *Para 7:* Source: “Control, Alan Wake, etc. could give a lot more,” Gaudechon said. “There’s a vision on thinking bigger for some of these IPs, which need to find its audience much, much further than the current audience. It’s super exciting.
* Rewrite: `

“Control, Alan Wake, etc. could give a lot more,” Gaudechon said. “There’s a vision on thinking bigger for some of these IPs, which need to find its audience much, much further than the current audience. It’s super exciting.

`
* *Para 8:* Source: “We need to think more about how we are approaching our IPs as a franchise,” he continued. “How do we grow the community? [Our deal with] Annapurna goes into making our games, our franchises shine further and reach an audience that doesn’t exist today.
* Rewrite: `

“We need to think more about how we are approaching our IPs as a franchise,” he continued. “How do we grow the community? [Our deal with] Annapurna goes into making our games, our franchises shine further and reach an audience that doesn’t exist today.

`
* *Para 9:* Source: “It’s a pity, I think Alan Wake should have sold more. Control should have sold more. To me, that’s one of the first things we need to fix, even before trying to make more games to a certain extent. First of all, maximize the potential of the ones we have, because they’re incredible. And cross-media is going to help us do that.”
* Rewrite: `

“It’s a pity, I think Alan Wake should have sold more. Control should have sold more. To me, that’s one of the first things we need to fix, even before trying to make more games to a certain extent. First of all, maximize the potential of the ones we have, because they’re incredible. And cross-media is going to help us do that.”

`
* *Para 10 & 11:* Excluded per instructions.

4. **Review against Constraints:**
* WordPress HTML? Yes.
* No em dashes? Checked.
* UK English? “f***” preserved. “programme” not used. “centre” not used. “favour” not used. “organised” not used. “labelled” not used. “travelled” not used. “realised” not used. “analyse” not used. “criticise” not used. “organise” not used. “signalling” not used. “stabilise” not used. “summarise” not used. “travelling” not used. “unfavourable” not used. “unravel” not used. “unravelled” not used. “unraveling” not used.
* No reasoning in output? Yes.
* Keep links? Yes, The Game Business link.
* Exclude IGN review/bio? Yes, removed Para 10 and 11.
* Preserve quotes verbatim? Yes.
* Blockquote usage? Yes, for substantial quotes.
* Tags at end? Yes.
* Paragraph starts? Ensure they don’t match source exactly.
* Source 1: “Remedy franchises…” -> Rewrite: “The new chief executive…”
* Source 2: “Jean-Charles Gaudechon…” -> Rewrite: “Assuming the role…”
* Source 3: “In a new interview…” -> Rewrite: “Speaking to The Game Business…”
* Source 5: “Remedy has released…” -> Rewrite: “Over the last five years…”
* Source 6: “In the short-term…” -> Rewrite: “For now, attention is on…”
* Tags: Jean-Charles Gaudechon, Remedy, Annapurna, Alan Wake, Control.

5. **Final Polish:**
* Check paragraph 2 rewrite again. Source: “Jean-Charles Gaudechon was appointed as Remedy’s new boss back in March…” Rewrite: “Assuming the role of Remedy’s leader in March…” (Good).
* Check paragraph 6 rewrite. Source: “In the short-term…” Rewrite: “For now, attention is on…” (Good).
* Check quote formatting. Ensure `

` is not inside a sentence.
* Check link preservation. The Game Business link must remain.
* Check exclusion of IGN content. Paragraph 10 and 11 are gone.
* Check tags format: `
* Check for em dashes. I see none in draft.
* Check for Markdown. None.

6. **Final Output Generation:**
* Construct the HTML.
* Add tags at the end.
* Ensure no extra text.

The new chief executive at Remedy has stated that titles like Alan Wake and Control ought to have achieved higher sales figures.

Assuming the role of Remedy’s leader in March, a move that surprised some followers of the developer’s unique single-player games. His background features almost half a decade at EA, where he concentrated on FIFA for PC and mobile devices. Following that period, he engaged in other sports projects, notably spending two years managing a fantasy NFL service.

Speaking to The Game Business, Gaudechon recognised the doubts regarding his history yet emphasised that Remedy’s unique creative spirit required safeguarding. He also noted that the studio “could make some improvements” to help its projects reach a broader crowd.

“Remedy is one of the few studios which is genuinely supported by players,” Gaudechon said. “Even my announcement was something I loved, because people were protecting Remedy. When I was announced, people from the industry and close friends sent me messages saying things like: ‘JC, that’s awesome. Congrats.’ And the last line was, ‘Don’t f*** it up.’ It was: ‘We love Remedy so much. Don’t f*** it up.’ That shows you how much people love Remedy.”

Over the last five years, the studio has launched numerous titles, yet none have become major successes. The multiplayer effort FBC: Firebreak failed, and poor sales of Alan Wake 2 delayed profitability for more than a year. Additionally, the campaign work for CrossfireX received bad reviews, and the announced remakes for Max Payne and Max Payne 2 have seen no updates since their reveal four years ago.

For now, attention is on Control Resonant, the follow-up to the acclaimed 2019 Control, expected to arrive sometime this year. Gaudechon acknowledged that the company’s franchises require a larger fanbase, hoping a 2024 strategic deal with Annapurna for television and film adaptations will assist with that goal.

“Control, Alan Wake, etc. could give a lot more,” Gaudechon said. “There’s a vision on thinking bigger for some of these IPs, which need to find its audience much, much further than the current audience. It’s super exciting.

“We need to think more about how we are approaching our IPs as a franchise,” he continued. “How do we grow the community? [Our deal with] Annapurna goes into making our games, our franchises shine further and reach an audience that doesn’t exist today.

“It’s a pity, I think Alan Wake should have sold more. Control should have sold more. To me, that’s one of the first things we need to fix, even before trying to make more games to a certain extent. First of all, maximize the potential of the ones we have, because they’re incredible. And cross-media is going to help us do that.”

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