News of the new Ferrari Luce has circulated widely, and the vehicle was designed by Sir Jony Ive. Ive established LoveFrom following his departure from Apple. He oversaw the design of the car from start to finish, and the cabin will include multiple OLED screens manufactured by Samsung.
Overall, the vehicle incorporates three distinct digital display zones. Samsung Display is set to provide four different panel dimensions, measuring 12.9 inches, 12 inches, 10.1 inches, and 6.3 inches. The configuration is quite unusual, although it is less extraordinary than the €550,000 price tag attached to the car.
Samsung produces multiple screens for the Ferrari Luce
To begin with, the binnacle, which serves as the instrument cluster for the driver, will feature a physical needle extending through the screen. This is achieved using Samsung’s proprietary HIAA Tech, known as Hole In Active Area.
Samsung has considerable experience with perforating smartphone screens, yet a standard selfie camera aperture is usually no bigger than 5mm. By comparison, the hole in the Ferrari Luce binnacle measures roughly 20 times larger.
Dual-layer screen technology supports physical needles in the binnacle
Construction of this dashboard section involves two OLED panels, with a 12-inch unit at the bottom and a 12.9-inch unit on top. The lower panel renders background elements such as gauge indexes, while the upper display contains three circular cutouts. This stacked arrangement combined with the physical hands produces a three-dimensional effect rather than the flat glass appearance common in modern vehicles.
Moving to the centre console, the control panel utilises a 10.1-inch OLED screen. It offers configurable options including a clock, stopwatch, and compass. This section also employs HIAA technology and features three physical hands passing through the surface, similar to the hour, minute, and second hands on a traditional timepiece.
Central console screen includes physical clock hands
Rear occupants will also benefit from the 6.3-inch panels positioned at the back. These screens provide climate controls and a readout showing driving dynamics among other functions.
Rear seat passengers have access to a 6.3 inch screen
“Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration. The all-new display system implemented in the Ferrari Luce delivers an unprecedented cockpit experience, where Ferrari’s heritage and future-oriented technology coexist in harmony,”
Ernesto Lasalandra, Ferrari Chief Research & Development Officer.
Readers can view the exterior design in the announcement news.
